Amsterdam, March 3rd, 2025. The Travelife Partner level award was received today by Where It All Began (South Africa). The award recognizes the long-term efforts of Where It All Began regarding sustainability and Corporate Social Responsibility.  

Where It All Began complies with more than 100 criteria, related to an operator’s office management, product range, international business partners and customer information. The Travelife Partner level standard is covering the ISO 26000 Corporate Social Responsibility themes, including environment, biodiversity, human rights and labour relation.  

Mr. Naut Kusters, manager of Travelife for Tour Operators, “I am delighted to see that sustainability in the tour operator sector is obtaining momentum. The Partner award of Where It All Began will inspire other companies in South Africa to follow the same path’.   

Travelife is the leading international sustainability certification for the travel sector. More than 35 national travel associations are promoting the scheme to their members including ABTA (UK), ANVR (NL), PATA (Asia), FTT (South Africa), SMAL (Finland), UHPA (Croatia), JARTA (Japan), APAVT (Portugal) and more.